Blog Posts & Social Media: A Traffic-Driving Power “Couple”

Blog Posts & Social Media: A Traffic-Driving Power “Couple”

Business owners, entrepreneurs, non-profit organizations, authors, hobbyists, mommies; just about everyone has a blog these days. Ever heard of Marc Guberti? He is a 17 year old entrepreneur whose blog and its’ readership have been the envy of many in the blogging community. Marc is proof that age doesn’t matter. Blogging doesn’t discriminate. Man, woman, young, old, personal, or professional. Everyone has something to say.   If you’re reading this, there is a very good chance you have a blog of your own. You strive to write and publish blog posts that are interesting and I’m here to tell you that your readers appreciate it. Isn’t it awful when you click on a blog post with a super exciting title only to be bored to tears in the first 3 sentences? And while it’s important for your posts to be a good read, they need to do so much more. There are probably many reasons why you decided to start a blog in the first place. You wanted to educate, inform, and entertain readers. That’s awesome! However, if you have a product or service on your website than the real reason for having a blog is to drive people (aka potential clients) to your website where they will read your blog, hopefully hang out, look around and eventually fall in love with you; opening their hearts and wallets to buy what you’re selling. So the next time you decide to put pencil to paper or fingers to keyboard, keep these tips in mind. Never let a lack of topic stop you from getting started. Every writer will have a...
Periscope: What’s All the Fuss About?!?

Periscope: What’s All the Fuss About?!?

There is a new social media player in town and it’s called Periscope. Unless you have lived under a rock for the past few months, I’m sure you have set up a Periscope account, watched other “scopes” or at the very least seen invites on Twitter.  So what the hell is all the fuss about? I’ll tell you! Scoping for fun! Periscope is live-streaming which means you’re watching the broadcast in real time. One of the most awesome things is that you can see and experience events that you would normally miss out on. Thanks to John Chen (@bigkid), I got to watch the Blue Angels which is always impressive. Thanks to @mousetoyourhous, I am able to go to Disney every single day to experience the rides, people watch, see the new product lines, and so much more. That is priceless for a Disney fan like me! Thanks to Alex Pettitt @alexpettitt, I was able to learn all kinds of awesome Periscope tips that were super helpful. And, Mitch Oates @lifeatseaphoto does his scopes from his surfboard in Australia which is beyond amazing. Scoping to learn! Scopes are not only letting you experience places and events but it’s also great for sharing content with people. I’m all about learning so I love to pop in on broadcasts that teach me something. The thing I enjoy most about broadcasting my own scopes is the fact that they are so much more casual than a recorded webinar or even a live Google Hangout. On other platforms I feel like my make-up needs to be perfect and my hair needs to look...
Direct Message Marketing: Brilliant Strategy or Spammy No-No?

Direct Message Marketing: Brilliant Strategy or Spammy No-No?

Direct messages are a bit of a pet peeve of mine basically because I feel there is a ton of misuse. The two platforms, LinkedIn and Twitter, seem to be the ones with the most direct message activity so those are the platforms I’m going to focus on for this post. Let’s start with LinkedIn. Most times the direct messaging starts on LinkedIn when you are invited to connect with someone or you invite them to connect with you. Once the invitation is accepted on either side, the direct messaging is used as a way of acknowledging the invitation and introducing yourself. All too often, people will take that opportunity to give you a sales pitch. It’s quite inappropriate in my opinion and I often want to reply with something snarky such as, “It would be nice if you bought me dinner first before trying to take me home” but in all honesty I just don’t want to encourage any further communication with them. The reason the LinkedIn DM’s don’t bother me as much as the Twitter DM’s is because of the way the invitation process works on LinkedIn. I am all for sharing what you do for a living and sharing information on your products and services. That is what social media marketing is all about however I just feel that a first message should not be a sales pitch. How would you feel if you walked into a brick and mortar store, let’s say a clothing store, and the sales person walks up to you with a shirt in their hand and said, “Hey, do you want...
Social Media through the Grapevine: Twitter, Facebook, Periscope updates

Social Media through the Grapevine: Twitter, Facebook, Periscope updates

Keeping up with social media changes, tweaks, fixes, and such is a full time job and one you don’t have time for which is why I bring am happy to bring you Social Media through the Grapevine. This week we take a peek at what Twitter is testing, Periscope replays, more Facebook Messenger news, what’s new on MicheleLawson.com, and who now holds the record for most liked pic on Instagram. (I’ll give you a hint: A member of the Kardashian/Jenner family (but which one?)). Twitter: It’s not about what I had for breakfast anymore. Twitter sure has grown up in the past few years. In her article, “Testing new ways to make it easier to discover products and places” Amaryllis Fox (@amaryllisfox) tells us all about some big changes going on over at Twitter and why some account may look a bit more like Pinterest. Periscope live and now Periscope replays OH NO! One of your favorite Periscope personalities did an impromptu 3 minute video from their favorite coffee shop and you missed it! Never fear. Periscope now allows you to catch the replay. Which is awesome. Nothing frustrates me more than hearing that awesome chime that lets me know that one of my Periscopers has started a live broadcast but I’m (at the dentist/grocer/napping/insert your own activity here) and can’t watch right now. Super duper happy for replay availability. PS: Beginning July 1st, yours truly will be “scoping” daily with social media tips so follow me now, catch me live starting Wednesday, and/or watch my replays at chelelawson on Periscope. Thank you, Periscope! Facebook Messenger without a Facebook...
Personal versus Facebook Fan Page: Which is Best for Your Business?

Personal versus Facebook Fan Page: Which is Best for Your Business?

You’re a small business owner, entrepreneur, direct sales leader, or a freelancer who is selling products and services. The first thing you do is determine who your target audience is and where they’re hanging out.  Ten out of ten times (well, maybe 9 out of 10) the answer is going to be social media. If your prospective clients are on social media it only makes sense to market your business on social media. You’ve had a personal Facebook for years. No problem. BIG PROBLEM! Facebook personal timelines and Facebook Business Fan pages are as different as night and day. Sure, they look the same. You have something to say … You create a status update … post it … and people will reply. BAM! Engagement at its finest. WRONG! 3 main reasons that people give for wanting to promote their business on their personal Facebook page actually make a ton of sense: I’ve already built a following of family and friends so why start over? I want to be authentic and “real” so I don’t want to create a business page that will seem too stuffy. I’m the only one who is going to be using it so I don’t need the capabilities that a Fan Page offers such as assigning an Admin, Moderator, or Editor. And if it was that simple than this would be the shortest blog post ever but it’s not that easy. Your personal page is definitely already active with friends and family but are they your target audience? Sure, they support your business and will help spread the word but after you promote to...
Social Media through the Grapevine: Facebook Authorship & Periscope Law

Social Media through the Grapevine: Facebook Authorship & Periscope Law

Your Social Media through the Grapevine weekly recap is here! You don’t have time to keep up with all the changes and craziness on social media so I’m happy to do it for you. This week: Twitter thinks bigger is better, Facebook authorship, Periscope and the law, new Pinterest search features, why Instagram and baseball don’t mix, and I couldn’t possible take the chance that you missed all the fuss about cowboy-boot-flip-flops. Here we go… Twitter Direct Message. Will bigger really be better? Twitter has announced, starting July 2015, there will no longer be a 140 character limit on direct messages. Recently, Twitter removed a restriction that now allows you to DM anyone even if you aren’t following them. Starting July, you will be able to DM them really long messages; up to 10,000 characters. This will be great for people who really want to connect on Twitter however I feel certain that we are going to see a big jump in scammy unwelcomed messages. I hope I’m wrong. Good news for bloggers! Facebook Authorship is here. One thing Facebook hates is when people click off of the Facebook site and one thing bloggers hate is writing content that no one reads. Facebook Authorship may help. Mike Allton, author of “Facebook Adds Authorship. Bloggers Take Note!” shares all the working ins-and-outs from what is “authorship” to how to set it up for your articles. Periscope users beware! Yes, Periscope is fun and awesome. I’m a fan. But, before you go videoing anywhere and everything, you need to know the law. Did you know that you may be recording copyrighted...