Direct Message Marketing: Brilliant Strategy or Spammy No-No?

Direct Message Marketing: Brilliant Strategy or Spammy No-No?

Direct messages are a bit of a pet peeve of mine basically because I feel there is a ton of misuse. The two platforms, LinkedIn and Twitter, seem to be the ones with the most direct message activity so those are the platforms I’m going to focus on for this post. Let’s start with LinkedIn. Most times the direct messaging starts on LinkedIn when you are invited to connect with someone or you invite them to connect with you. Once the invitation is accepted on either side, the direct messaging is used as a way of acknowledging the invitation and introducing yourself. All too often, people will take that opportunity to give you a sales pitch. It’s quite inappropriate in my opinion and I often want to reply with something snarky such as, “It would be nice if you bought me dinner first before trying to take me home” but in all honesty I just don’t want to encourage any further communication with them. The reason the LinkedIn DM’s don’t bother me as much as the Twitter DM’s is because of the way the invitation process works on LinkedIn. I am all for sharing what you do for a living and sharing information on your products and services. That is what social media marketing is all about however I just feel that a first message should not be a sales pitch. How would you feel if you walked into a brick and mortar store, let’s say a clothing store, and the sales person walks up to you with a shirt in their hand and said, “Hey, do you want...