Direct Message Marketing: Brilliant Strategy or Spammy No-No?

Direct Message Marketing: Brilliant Strategy or Spammy No-No?

Direct messages are a bit of a pet peeve of mine basically because I feel there is a ton of misuse. The two platforms, LinkedIn and Twitter, seem to be the ones with the most direct message activity so those are the platforms I’m going to focus on for this post. Let’s start with LinkedIn. Most times the direct messaging starts on LinkedIn when you are invited to connect with someone or you invite them to connect with you. Once the invitation is accepted on either side, the direct messaging is used as a way of acknowledging the invitation and introducing yourself. All too often, people will take that opportunity to give you a sales pitch. It’s quite inappropriate in my opinion and I often want to reply with something snarky such as, “It would be nice if you bought me dinner first before trying to take me home” but in all honesty I just don’t want to encourage any further communication with them. The reason the LinkedIn DM’s don’t bother me as much as the Twitter DM’s is because of the way the invitation process works on LinkedIn. I am all for sharing what you do for a living and sharing information on your products and services. That is what social media marketing is all about however I just feel that a first message should not be a sales pitch. How would you feel if you walked into a brick and mortar store, let’s say a clothing store, and the sales person walks up to you with a shirt in their hand and said, “Hey, do you want...
Social Media through the Grapevine: Your Weekly Recap

Social Media through the Grapevine: Your Weekly Recap

If it caught my eye it made the cut. Here is your weekly Social Media through the Grapevine recap. This week is Facebook, Twitter “RT” news, LinkedIn and Lynda.com, and Red Feather Networking news. Note:  I could have shared Miley Cyrus posting racy pics on Instagram but I’m pretty sure the majority of us would agree that news like that falls under the hashtag of #nobodycares. Facebook: You’ve Been Served In a guest blog I wrote about communication difference between the generations, I talked about the fact that when I was in high school there was no such thing as Facebook (keep old age jokes to a minimum please). When you broke up with someone you actually had to agonize over what you were going to say, when you were going to say it, and where you were going to say it. Then, when the time came, you had to watch the reaction and deal with it. Today, a simple click of the button changes your status to “single” and that’s enough. If your ex wants details they can text you and ask. Well, it looks like you can now serve your spouse divorce papers in much the same way. The New York Daily News published, “EXCLUSIVE: Judge says Brooklyn woman can use Facebook to serve divorce papers” in which it clearly says, “A Brooklyn woman scored a judge’s approval to legally change her relationship status to “single” via Facebook.” LinkedIn and Lynda, sitting in a tree… Word on the street is that that professional social media platform, LinkedIn, has acquired Lynda.com, the online learning platform and for a...
LinkedIn – Don’t Set It and Forget It

LinkedIn – Don’t Set It and Forget It

Most people who set up their LinkedIn account never really go back to it. You probably go other social media platforms daily (Facebook, Twitter, Instagram, Pinterest) but many people just hit up LinkedIn once a week, if that often. This means that they probably never review their settings. Why would they? Here are some LinkedIn setting tips that you’re going to be glad you know: Activity Broadcast: This is the setting that lets everyone know that you got a new job when you change your title and other information in your profile. What if you didn’t get a new job? When “activity broadcast” setting is “on” it doesn’t know the difference between an actual job change or just an edit that you may have made. To avoid this type of announcement to all of your connections simply hover over your profile photo (upper right corner) –>  Privacy & Settings –> under the Profile tab, look for Privacy Controls –> Turn on/off your activity broadcasts. Hide: This is LinkedIn not Twitter but some people still insist on posting a million + one status updates daily. You may not want to lose that person as a connection (or maybe it’s bad for your career to dis-connect) but you really can’t take the flood of posts. The next time he/she posts an update simple move your cursor to the top right hand side of the post and click “hide.” (Note: this will hide all future posts from this connection.) Anonymous: Whenever you log into LinkedIn you will see this on the right hand side (assuming your profile has had views in the...