Blog Posts & Social Media: A Traffic-Driving Power “Couple”

Blog Posts & Social Media: A Traffic-Driving Power “Couple”

Business owners, entrepreneurs, non-profit organizations, authors, hobbyists, mommies; just about everyone has a blog these days. Ever heard of Marc Guberti? He is a 17 year old entrepreneur whose blog and its’ readership have been the envy of many in the blogging community. Marc is proof that age doesn’t matter. Blogging doesn’t discriminate. Man, woman, young, old, personal, or professional. Everyone has something to say.   If you’re reading this, there is a very good chance you have a blog of your own. You strive to write and publish blog posts that are interesting and I’m here to tell you that your readers appreciate it. Isn’t it awful when you click on a blog post with a super exciting title only to be bored to tears in the first 3 sentences? And while it’s important for your posts to be a good read, they need to do so much more. There are probably many reasons why you decided to start a blog in the first place. You wanted to educate, inform, and entertain readers. That’s awesome! However, if you have a product or service on your website than the real reason for having a blog is to drive people (aka potential clients) to your website where they will read your blog, hopefully hang out, look around and eventually fall in love with you; opening their hearts and wallets to buy what you’re selling. So the next time you decide to put pencil to paper or fingers to keyboard, keep these tips in mind. Never let a lack of topic stop you from getting started. Every writer will have a...
Social Media Engagement at Conferences and Other Events aka The Back-Channel

Social Media Engagement at Conferences and Other Events aka The Back-Channel

A few things have changed over the years in regards to attending conferences and other large events. The role that social media plays is front and center of those changes. From an attendee engagement standpoint, Twitter and Instagram are now considered major conference must-haves. Both contribute heavily to the back-channel via the ever awesome hashtag. So what exactly is the back-channel? Basically, the back-channel is a way to follow along with what’s going on at the conference/event by following the established hashtag(#). Other attendees post wisdom nuggets from sessions. Speakers post information and tweetables from their presentation. Groups, such as Red Feather Networking, post social activities that are going on before, during, and after the event. Some event organizers will even schedule “tweet teams” that are responsible for going to the sessions and tweeting out the speakers key points. If you’re at the conference, the back-channel is a great way to keep up with things you may have missed since you certainly can’t be in two places at the same time. If you’re unable to attend the conference, it allows you to participate and take away some valuable info via social media. But, here is a tip…. Make sure you are following the official conference hashtag. There has been a ton of confusion about which hashtag to follow when you see several for the same event. For example: ABC conference may be using #ABC2015 but there are tweets floating around with #ABC15. One back-channel will undoubtedly be more active than the other. If you aren’t sure which is correct, simply tweet to the organization and ask. And, another tip…...
Content Needed: Because I Can Only Talk About Myself for So Long

Content Needed: Because I Can Only Talk About Myself for So Long

It’s no secret. The organic reach on status updates posted from your Facebook fan page is beyond low. The twitter feed moves faster than I do when Michael Kors is having a sale. Entrepreneurs and small businesses are frustrated to say the least. I must hear “How am I supposed to keep my content fresh and appealing to consumers and attract my ideal client when there is only so much to say about my business?” a zillion times a month. Well, I’m going to tell you. It’s actually very simple but might be hard to hear. It’s not all about you! “But it’s my business that I’m trying to promote/market. What do you mean it’s not all about me?!?!” Yes. Yes, I know. You’ve probably heard me say this before but it’s worth repeating. Your social media platforms (be it Facebook, Twitter, Pinterest, Instagram, LinkedIn etc.) are merely a path to your website. The stepping stones are made of a mix of original content and curated content. Social media is where you build your know-like-trust factor. Your website is where you showcase your products and services. It’s where conversion happens; from consumer to customer. I like to say that your website is where the magic happens. Social media and it’s content is really for the benefit the readers. That is why the content should be 90% about them and 10% about you.  Some people go with 80/20 and others go with 95/5 but you get the point. And, while that may sound like it is counter-productive from a marketing standpoint, it is actually brilliant. People like to feel as...
Social Media through the Grapevine: Your Weekly Recap

Social Media through the Grapevine: Your Weekly Recap

If it caught my eye it made the cut. Here is your weekly Social Media through the Grapevine recap. This week is Facebook, Twitter “RT” news, LinkedIn and Lynda.com, and Red Feather Networking news. Note:  I could have shared Miley Cyrus posting racy pics on Instagram but I’m pretty sure the majority of us would agree that news like that falls under the hashtag of #nobodycares. Facebook: You’ve Been Served In a guest blog I wrote about communication difference between the generations, I talked about the fact that when I was in high school there was no such thing as Facebook (keep old age jokes to a minimum please). When you broke up with someone you actually had to agonize over what you were going to say, when you were going to say it, and where you were going to say it. Then, when the time came, you had to watch the reaction and deal with it. Today, a simple click of the button changes your status to “single” and that’s enough. If your ex wants details they can text you and ask. Well, it looks like you can now serve your spouse divorce papers in much the same way. The New York Daily News published, “EXCLUSIVE: Judge says Brooklyn woman can use Facebook to serve divorce papers” in which it clearly says, “A Brooklyn woman scored a judge’s approval to legally change her relationship status to “single” via Facebook.” LinkedIn and Lynda, sitting in a tree… Word on the street is that that professional social media platform, LinkedIn, has acquired Lynda.com, the online learning platform and for a...