Direct Message Marketing: Brilliant Strategy or Spammy No-No?

Direct Message Marketing: Brilliant Strategy or Spammy No-No?

Direct messages are a bit of a pet peeve of mine basically because I feel there is a ton of misuse. The two platforms, LinkedIn and Twitter, seem to be the ones with the most direct message activity so those are the platforms I’m going to focus on for this post. Let’s start with LinkedIn. Most times the direct messaging starts on LinkedIn when you are invited to connect with someone or you invite them to connect with you. Once the invitation is accepted on either side, the direct messaging is used as a way of acknowledging the invitation and introducing yourself. All too often, people will take that opportunity to give you a sales pitch. It’s quite inappropriate in my opinion and I often want to reply with something snarky such as, “It would be nice if you bought me dinner first before trying to take me home” but in all honesty I just don’t want to encourage any further communication with them. The reason the LinkedIn DM’s don’t bother me as much as the Twitter DM’s is because of the way the invitation process works on LinkedIn. I am all for sharing what you do for a living and sharing information on your products and services. That is what social media marketing is all about however I just feel that a first message should not be a sales pitch. How would you feel if you walked into a brick and mortar store, let’s say a clothing store, and the sales person walks up to you with a shirt in their hand and said, “Hey, do you want...
Social Media through the Grapevine: Twitter, Facebook, Periscope updates

Social Media through the Grapevine: Twitter, Facebook, Periscope updates

Keeping up with social media changes, tweaks, fixes, and such is a full time job and one you don’t have time for which is why I bring am happy to bring you Social Media through the Grapevine. This week we take a peek at what Twitter is testing, Periscope replays, more Facebook Messenger news, what’s new on MicheleLawson.com, and who now holds the record for most liked pic on Instagram. (I’ll give you a hint: A member of the Kardashian/Jenner family (but which one?)). Twitter: It’s not about what I had for breakfast anymore. Twitter sure has grown up in the past few years. In her article, “Testing new ways to make it easier to discover products and places” Amaryllis Fox (@amaryllisfox) tells us all about some big changes going on over at Twitter and why some account may look a bit more like Pinterest. Periscope live and now Periscope replays OH NO! One of your favorite Periscope personalities did an impromptu 3 minute video from their favorite coffee shop and you missed it! Never fear. Periscope now allows you to catch the replay. Which is awesome. Nothing frustrates me more than hearing that awesome chime that lets me know that one of my Periscopers has started a live broadcast but I’m (at the dentist/grocer/napping/insert your own activity here) and can’t watch right now. Super duper happy for replay availability. PS: Beginning July 1st, yours truly will be “scoping” daily with social media tips so follow me now, catch me live starting Wednesday, and/or watch my replays at chelelawson on Periscope. Thank you, Periscope! Facebook Messenger without a Facebook...
Social Media through the Grapevine: Facebook Authorship & Periscope Law

Social Media through the Grapevine: Facebook Authorship & Periscope Law

Your Social Media through the Grapevine weekly recap is here! You don’t have time to keep up with all the changes and craziness on social media so I’m happy to do it for you. This week: Twitter thinks bigger is better, Facebook authorship, Periscope and the law, new Pinterest search features, why Instagram and baseball don’t mix, and I couldn’t possible take the chance that you missed all the fuss about cowboy-boot-flip-flops. Here we go… Twitter Direct Message. Will bigger really be better? Twitter has announced, starting July 2015, there will no longer be a 140 character limit on direct messages. Recently, Twitter removed a restriction that now allows you to DM anyone even if you aren’t following them. Starting July, you will be able to DM them really long messages; up to 10,000 characters. This will be great for people who really want to connect on Twitter however I feel certain that we are going to see a big jump in scammy unwelcomed messages. I hope I’m wrong. Good news for bloggers! Facebook Authorship is here. One thing Facebook hates is when people click off of the Facebook site and one thing bloggers hate is writing content that no one reads. Facebook Authorship may help. Mike Allton, author of “Facebook Adds Authorship. Bloggers Take Note!” shares all the working ins-and-outs from what is “authorship” to how to set it up for your articles. Periscope users beware! Yes, Periscope is fun and awesome. I’m a fan. But, before you go videoing anywhere and everything, you need to know the law. Did you know that you may be recording copyrighted...
Social Media through the Grapevine: Messenger, Periscope, Google, and Social Proof

Social Media through the Grapevine: Messenger, Periscope, Google, and Social Proof

What a week! In case you were busy, Social Media through the Grapevine is here to bring you a few of the head turning things that popped up online. This week’s recap includes:  Facebook Messenger is all about the Doodle, Twitters’ Periscope has gone Android, social proof and Facebook “likes” (is there really a relationship?), Google and Levi are making “butt dialing” a very literal thing, and what’s new on Michele Lawson dot com. Doodle Draw: The First Game for Facebook Messenger Remember when the Facebook Messenger app first came on the scene and everyone was freaking out with thoughts of being spied on through the phones’ camera? Well, what’s a little spying if we now get to play games! Doodle Draw is an interactive game that is played with your friends. I’ve downloaded the app and now need to get my doodling skills up to par. Twitters’ Periscope is now Android friendly. They may have initially launched only to iOS but Periscope has now expanded to include the Android users. Periscope, the Twitter owned livestreaming app stated, “This is just the beginning for Periscope on Android. We have many exciting features and improvements in the works, so please follow us at @periscopeco to stay updated. Fun Fact: Although Twitter owns Periscope, they do not own the Twitter handle @periscope. That handle belongs to a Minneapolis based company that has nothing to do with livestreaming. Oh the confusion! Is social proof on social media really proof at all? People are obsessed with social media numbers. Did I get any new Twitter followers this week? How many people liked my...
When Having Facebook Likes & Twitter Friends is Not a Good Thing

When Having Facebook Likes & Twitter Friends is Not a Good Thing

We’ve all heard the phrase “supply and demand”- as long as there is a demand for a product or service there will also be someone ready to supply us with what we need. Simple enough. So, now I have a question that has been baffling me for a long time. WHY ARE PEOPLE STILL ASKING IF I WANT TO BUY FACEBOOK LIKES OR TWITTER FOLLOWERS?!?!? The only reason I can come up with is that there is still a supply and demand for such a service. And it means people are still flocking to these services and paying their hard earned money (even if it is only $5 for 1000’s) to build up their social media stable of friends. When I ask, the #1 reason I get is that people want to increase those numbers so the “social proof” looks better on Facebook and Twitter. If I could just say “STOP IT” and everyone would listen, I would. However, that won’t work so hopefully this will.  Here are the top 3 reasons that you should never ever (yes, never ever) buy followers of any kind on social media. Let’s start by addressing the “social proof” argument. A number alone does not provide enough social proof or at least it shouldn’t. There are a few more things that you should consider. “Social Proof: What Your Facebook “Like” Numbers Really Mean” is a quick read that gives a better understanding. Organic is always better than bought. Three Facebook fans who really engage with your content are way more valuable than 300 fans that never say peep. If your “likes” are not...
Social Media through the Grapevine; Your Weekly Recap

Social Media through the Grapevine; Your Weekly Recap

You’re busy and you certainly don’t have time to research all the changes going on in social media this week. That’s why I do it for you. How do I choose? Well, it’s simple. If it caught my eye it made the cut. Here is your weekly Social Media through the Grapevine recap. This week: Tweets showing up in Google mobile searches, Facebook video Q&A with Mark Zuckerberg, latest in Huffington Post, what’s new on MicheleLawson.com, and I would be remiss if I didn’t include the update on bacon emojis. <You’re welcome> Searchable Tweets. What that means for you? Tweets are now searchable from the Google app (or any mobile search apps) on your smart phone or tablet. This is not the first time tweets have been searchable. If you were a twitter user around 2009-2011, Twitter was automatically providing its’ data stream to Google during that time so your tweets were most likely searchable then as well. After 2011, Twitter declined to continue the relationship past the expiration date due to the platforms increased popularity. Now, Twitter and Google are at it again. FAQ: How Twitter’s New Deal To Bring Tweets To Google Search Works is a good read that sums up the Twitter/Google relationship. Want to see tweets results as part of your Google search? Simply include the word “Twitter” in your search and see what pops up. Word on the street is that tweets with pics, vids, graphics, and hashtags are getting more Google airtime so if you want your tweets in the search engine keep that in mind.  Mention (@) tweets are getting zilch. Facebook:...